Gender Neutral Financial services are not gender-neutral. They are usually designed with wealthier men in mind, and are therefore not always appropriate to women’s needs and preferences. Women Inclusion Women do not need different banking products or services, they want to be taken seriously and in the same manner as men, however, the approach should be different. Join as volunteer
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Our research found key reasons for the gap in investment for women

Gender Neutral

Investment industry models are ‘gender-neutral’ that actually default to men’s preferences, salaries, career paths, and lifespans. We need gender-smart investing models that factor in women’s career and investment curve.

Social Goals

Due to their different social roles, women tend to engage with financial services differently from men. Women live, on average, 4.9 years longer than men. Not only that, but women make less money over their lifetimes.

We are Professional

Why would women need their own financial services?

It is well documented—across countries and cultures— that women undertake most daily household economic activities (transactions and decisions). Women control or influence 80 percent of financial decisions and 85 percent of consumer spending.

While women undertake most household spending decisions, men are more involved in or make larger decisions like buying a car or a house, choosing a mortgage, and investing long-term savings.

Portfolio Based Investment
About
Artham’s focus is to demystify finance, build gender smart investing platforms and finance-focused communities for women.
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Advisors
Financial services are not gender-neutral. They are usually designed with wealthier men in mind, and are therefore not always appropriate to women’s needs and preferences.
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If you are in the market for a computer, there are a number of factors to consider. Will it be used for your home, your office or perhaps even your home.
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Artham’s focus is to demystify finance, build gender smart investing platforms and finance-focused communities for women.

Our Focus

Women need a financial platform that took into account specifics related to their lives — like the fact that their salary graph over a lifetime is different from men because women typically live longer; or because there are salary differentials between women’s and men’s pay; as well other factors that some women face — like choosing to take time off from a career to focus on children.

Care Giver

Women are more often absent from work due to maternity leave and/or care leave

Knowledge

Women’s financial literacy is lower than men’s. We want to simplify finance.

Gender Pay Gap

Women receive lower wages than men, both as juniors and later in their career.

Check our Plans

Artham Initiative is a mission-driven financial empowerment community/platform aimed at providing women with financial learning, guidance and right products.

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  • Special Newsletters

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  • Weekly Tips from Artham
  • Sessions for Staff
  • Co-Branded Newsletters
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